While families ready their appetites for food and football for Super Bowl Sunday, advertisers ready themselves to entertain and persuade audiences during the most important commercial day of the year.
Commercial advertising has been an integral aspect of the Super Bowl for as long as Americans have been watching the game. From the Kool-Aid and Coca-Cola commercials of the 1970s and 1980s to the GoDaddy and Doritos advertisements of today’s day and age, Super Bowl commercials have become just as much of a tradition as the football game.
Senior Brian Dougherty can relate specifically to such a tradition. “”Every year the Super Bowl is a great way for my cousins and me to get some quality time,” Dougherty said, “[And] it seems like every year my family enjoys the commercials together more than the game itself.”
Super Bowl XLVIII has already hinted at a few gems that will float around the internet in for years to come. The cyber community is already abuzz about a Bud Light commercial featuring a retro-outfitted Arnold Schwarzenegger, which was recently teased on multiple social networking mediums. Fans of Don Jon star, Scarlett Johansson, are also excited to see her feature in SodaStream’s 30-second ad. Perhaps no commercials are as widely anticipated as the infamous Doritos “Crash the Super Bowl” advertisements, though. According to Examiner.com, more than 450 amateur film-makers entered to win a spot on television with their independently created commercials, where the viewer-voted best will receive one million dollars.
Whether you watch the Super Bowl for the sports, the commercials, or the halftime show, it is almost guaranteed that you’ll be seeing these big-budget commercials circulate for the next full year as regular-rotational commercials. Even if you avoid watching network television, it is impossible to avoid the most viral and successful ads of the event. If there’s one thing to take from this Super Bowl, it’s that we Americans love our commercials.